- Define your ideal client profile
- Refine your offer and positioning
- Design a clear route to revenue
- Set realistic growth targets and KPIs
- Build a structured sales pipeline
- Implement CRM workflows and reporting
- Define stages, conversion metrics, and accountability
- Remove bottlenecks in the buying journey
- Outbound strategy and targeting
- Content-led authority building
- Messaging frameworks that start real conversations
- Consistent pipeline creation
- Improve discovery calls and qualification
- Strengthen proposals and commercial conversations
- Objection handling and closing frameworks
- Increase win rates and deal value
- Define roles and responsibilities
- Hire or restructure where needed
- Introduce performance tracking and accountability
- Weekly pipeline reviews and coaching
- Build predictable forecasting models
- Track pipeline health and conversion ratios
- Identify gaps before they impact revenue
- Give you clarity and control over growth
Our Business Divisions

For founders looking to generate leads and don’t want to rely on paid ads or referrals.
For founders looking to hire top commercial talent without relying on Job Posts or Recruiters


For founder-led businesses in the commercial energy space looking for leads without relying on paid ads or referrals.
How we work
Different companies. The same way of doing things.
Each Richmond business is small, hands-on and built around a problem we understand from the inside. That shapes everything we do.
Start with a real problem
Every company here began as a frustration one of us had, and couldn’t find a good answer to.
Build the system, not the hustle
Growth shouldn’t rest on one person’s energy. We design processes you can plan and forecast against.
Stay close
Small teams and direct lines. You’ll always be talking to the people doing the work.


Why Richmond
Started by people who’ve done the selling and hiring themselves.
After thirty years in B2B sales and operations, we kept seeing the same thing: brilliant founders stuck doing all the selling, all the hiring and all the worrying on their own.
Richmond exists to change that, through the companies we run today and the ones we’ll start next.


